You Can’t Rush Digital Success

Yesterday, I wrote an article for the digital marketing company I work for (Addison Technologies). It’s about a topic near to my heart that I don’t feel like is talked about enough.

We’ve all seen the videos of some social media “guru” standing in front of a fancy house and fancy car promising us the world if we just follow his super-special formula that only he knows, which you can learn about for a moderate fee. And if you’re a business owner, odds are, you’ve had some young-gun “social media expert” come along and give you a hard sell on their “viral marketing” services, or some such nonsense.

This is a rampant problem. The barrier of entry into social media marketing is virtually nonexistent, and this has led to a sharp rise in the number of fake-it-til-you-make-it “experts” and “agencies” – all willing to promise you the world at bargain prices as long as you sign their contract. I’m in online groups for digital marketing experts that are filled with these types. I’ll see dozens of posts a day from them – “I just landed my first client in [niche] – anybody got any good ideas?!” These people have bought the lie that digital marketing is quick and easy – and now they are selling it to you.

Success online takes time and hard work – just like success at anything else. The REAL experts know this, and they don’t try to sell you flash-in-the-pan strategies that burn out as soon as the ink on your contract dries. Addison Tech has been doing this for 18 years, and I’ve been doing it for 10. We know what it really takes.

In my article for Addison Tech, I talk in depth about the strategies these people use to trick you into giving them money, and how to avoid doing business with them. I’m not pitching anything myself, here – the odds of you being in Addison Tech’s target market are slim. I just want to share some tips that will hopefully help you avoid the traps set by these snake oil salesmen.

Read my full article here.

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A Boring Introduction.

Hi, my name is Trey.

I’m a recovering political junkie with a passion for technology. I used to run campaigns for a living – I won over 40 non-incumbent campaigns in a 6-year period. Turns out, politics sucks. The clients suck, the drama sucks, the hours suck – it just sucks. I found myself spending 90% of my billable hours dealing with drama that affected nobody and accomplished nothing. After nearly dying from stress-related health problems in late 2016, I made some radical life changes and left that world forever. I quit politics and took an 8-5 job paying a fraction of what I was making. I’ve never regretted it for an instance.

Now, I’m a nerd. I’ve been doing Facebook Ads since before Pages even existed, and it’s kind of what I’ve become known for. I have been consulting on Facebook Ads and social media strategies with businesses, organizations, and politicians for the past eight years. I have an intimate knowledge of the underlying concepts behind the Facebook algorithm that has come from a decade of working alongside it as it has grown into the monster it is today. I have developed my own strategies that take advantage of the Facebook algorithm in unique ways to save money and increase Ad conversions.

Beyond Facebook, I’m also a nerd in almost every other aspect of my life. I currently work remotely in Alabama as the lead social media and SEO specialist for a marketing firm near Philadelphia – Addison Technologies. I’m about to go back to college to pursue a degree in Cybersecurity.

I am a lifelong student, entrepreneur, and workaholic. Every morning, I wake up at 5am and read or write on technical topics for an hour and a half. Currently, I’m reading a book on reverse engineering and writing this blog. I listen to financial and tech podcasts on my commute, study SEO and social media platform developments at work, listen to some more podcasts on the way home, and take online courses on programming and cybersecurity in the evening. Around all that, I run three companies – I run the finances and HR at my wife’s bakery/restaurant, I do remote training and consulting sessions on Facebook Ads with businesses, and I own a vending franchise. I hate politics with a passion, aside from a very small number of low-drama clients that I’ve worked with in the past that I’ll still occasionally do some stuff for. In case that wasn’t enough, I also operate as the Public Relations Manager for my local municipality a couple hours a week (it’s a very small town).

The purpose of this blog is simple: I like to write. I deleted my personal Facebook a few weeks ago because I could not escape the political world on there. Even after deleting over 1,200 friends, I was constantly inundated with messages and posts from my old life. My health could not bear the constant negativity associated with that crowd. Plus, I recently married the most amazing woman I’ve ever met – and she deserves the attention that I was devoting to silly social media drama. I still have a Facebook account, but it is solely used to manage pages and participate in my favorite group, Facebook Ad Hacks.

Follow me – or don’t. It’s totally up to you. I’m merely writing for the sake of writing. I am constantly learning new things and trying to think of creative ways to apply what I already know. I have found that writing about them is the best way for me to remember and process them.

If you are reading this, please leave a comment! Ask me challenging questions, please. Present me with a Facebook ad/algorithm problem you’ve been dealing with – I’ll be happy to help.

See you in another post.